How to create and maintain a data strategy

Use the right data at the right time and see your organisation power up

In today’s data-driven world, having a robust data strategy is key to staying competitive. However, many organizations struggle with creating and maintaining a data strategy that is effective and aligned with their business goals. With the rise of AI, utilizing data strategically has become even more critical for businesses to succeed. In this article, we will explore the key elements of a successful data strategy, including the importance of AI, data quality, and governance.

The Value of AI in Data Strategy

Artificial Intelligence (AI) has become a crucial tool for businesses to streamline their operations, enhance decision-making, and improve customer experience. AI can automate tedious tasks, analyze data objectively, and reduce errors, leading to higher profitability and growth.
However, it is essential to remember that AI is not a magic solution and requires a strong data strategy to be effective. Without a clear understanding of the organization’s objectives and data quality, businesses risk making incorrect decisions and wasting resources.

Defining Data Strategy

To develop a successful data strategy, businesses must first understand what it entails. A data strategy refers to a set of plans and processes aimed at generating and analyzing valuable data to support enterprise goals. It is essential to align data strategy with business objectives and be flexible enough to adjust to changing circumstances. You may have convenience and efficiency as a goal.

The Importance of Data Quality

Effective data strategy relies heavily on data quality. Poor data quality can lead to inaccurate insights, incorrect decisions, and wasted resources. To achieve high-quality data, businesses must establish effective data-quality processes and frameworks around storage, management, and transfer. Data owners must act as custodians of data quality in each domain.
Ad-hoc, manual spot checks on each data attribute can be inefficient and incomplete. Alternatively, solutions can help evaluate the provenance, context, and integrity of data on a systematic basis. Pre-built tools and frameworks are used to determine the quality, risk, and relevance of data and produce a data veracity score to quantify the quality of the data and track improvements over time.

The Importance of Data Governance

Proper data governance is vital for ensuring data quality and ethical use. Data governance refers to the overall management of data availability, usability, integrity, and security. It includes policies, procedures, and standards for managing data throughout its lifecycle. Data governance ensures that data is used ethically and legally and is aligned with the organization’s objectives.

Developing an AI-focused Data Strategy

To develop a data strategy that supports AI capabilities, businesses must take the following steps:

  • Assess the relevance of AI to the organization’s most important business outcomes
  • Determine which types of applications to leverage
  • Address the organizational, governance, and technological challenges associated with AI

It is essential to identify which use cases will be most beneficial for the business to pursue and ensure there is sufficient clean, ready-to-use data to deliver the projected outcomes. Establishing data governance will not only improve data quality but will also ensure it is used in an ethical way.

Trends in AI Strategy

Despite the rise in AI adoption across industries, concerns about bias, privacy, quality and quantity of data, and more remain. Here are a few trends and strategies companies are exploring to minimize risks:

  • Small data: Organizations are shifting their focus from big to small data stored in emails, Excel files, and the like.
  • Synthetic data: Artificially generated data can help fill in the gaps of real-world data sets.
  • Responsible AI: Establishing responsible AI guidelines increases the likelihood that AI systems will be secure, respect privacy, and avoid biases.
  • CDO to the rescue: More businesses are hiring chief data officers to improve data strategy and speed up AI implementation.

The Role of Palm AI in Data Strategy

Palm AI offers a comprehensive solution to help businesses formulate and maintain a data strategy that can be used across the organization. Our solution includes ethical frameworks to mitigate risks with regards to governance and how to utilize the right data in the right place. We help you bring data alive and improve data literacy within your organization.
Often, data is locked up in systems that are function-specific. Our modern technology delivers data across functions for strategic insights, tactical decisions, and real-time delivery. With Palm AI, businesses can streamline their operations, enhance decision-making, and improve customer experience.


In conclusion, having a robust data strategy is critical for businesses to succeed in today’s data-driven world. Proper data governance and data quality are essential components of a successful data strategy. The rise of AI has made it even more crucial to utilize data strategically, and businesses must take the necessary steps to develop an AI-focused data strategy that aligns with their objectives and mitigates risks. With Palm AI’s comprehensive solution, businesses can streamline their operations and improve their bottom line.

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