Insights
Here is a selection of our articles. This section is to give you a flavour of our thinking on AI in customer engagement and content
Why AI-based Demand Planning is the future and what you quickly need to know
AI makes Demand Planning 10x easier
Predicting the unpredictable – how to improve forecasts with Artificial Intelligence
Artificial intelligence (AI) can help you enhance your forecasting dramatically. We hope to be able to routinely forecast to within 5% of the actual values. We talk about how to find the correct model for this, as well as potential hazards.
A Brand New, True CRM for SaaS
SaaS needs a new CRM with a combination of the right SaaS metrics and product data to bring Marketing, Sales and Customer Success together
How to use Artificial Intelligence to improve e-commerce
Now is the time to start making your store ‘intelligent’
How to use AI to improve sales
When we all pull together we can achieve great things. How can we use AI to help align our effort and what are the benefits?
How to use Content Intelligence to optimise content management
The term Content Intelligence is now being used to describe strategies that help to automate content optimisation by using artificial intelligence
Give your customers the content they want to see and find
Our artificial intelligence helps you learn about your customers and use that information to deliver the content they desire.
Achieving Customer Context – using AI to deliver more with less
Customer Experience improvements are where the big bucks are going. Are marketers being caught in the dichotomy of needing to do more with less, while feeling stymied by legacy systems and disorientated by the new paradigm of Web 3.0? How do you escape this trap?
How do I use AI to improve Customer Service interactions?
70% of a customer buying journey is dependent on how that customer feels. Over 50% of bad customer experiences are based on back end systems not being able to fulfil customer expectations. So without a major back end overhaul, how can we fix this?
A palm is a symbol of sustainable victory
Our Artificial Intelligence is designed to deliver success for your customer engagement, that’s our guarantee.
A look at key processes and data engineering
Avoid rubbish in, rubbish out, 4 key questions to ask about your data readiness, what’s different about engineering and data science.
How to start being successful with Artificial Intelligence
AI isn’t magic, it’s not techwizardry, it’s mathematics. Crucially though, it’s totally different to traditional data/software and this is why you need to start to think differently about how to use it.
How to use AI for stadium marketing
The game has changed. The rules are different, how are you going to secure and delight your stadium audience?
How AI can re-activate customers
The game has changed, the rules are different. How are you going to respond?