Here is a selection of our articles. This section is to give you a flavour of our thinking on AI in customer engagement and content
AI makes Demand Planning 10x easier
Artificial intelligence (AI) can help you enhance your forecasting dramatically. We hope to be able to routinely forecast to within 5% of the actual values. We talk about how to find the correct model for this, as well as potential hazards.
Now is the time to start making your store ‘intelligent’
The term Content Intelligence is now being used to describe strategies that help to automate content optimisation by using artificial intelligence
Our artificial intelligence helps you learn about your customers and use that information to deliver the content they desire.
Customer Experience improvements are where the big bucks are going. Are marketers being caught in the dichotomy of needing to do more with less, while feeling stymied by legacy systems and disorientated by the new paradigm of Web 3.0? How do you escape this trap?
70% of a customer buying journey is dependent on how that customer feels. Over 50% of bad customer experiences are based on back end systems not being able to fulfil customer expectations. So without a major back end overhaul, how can we fix this?
AI isn’t magic, it’s not techwizardry, it’s mathematics. Crucially though, it’s totally different to traditional data/software and this is why you need to start to think differently about how to use it.