A Brand New, True CRM for SaaS

Comparing Oranges to Oranges

SaaS needs a new CRM with a combination of the right SaaS metrics and product data to bring Marketing, Sales and Customer Success together

How to use AI to improve sales

Line of children doing tug of war, all pulling in the same direction

When we all pull together we can achieve great things. How can we use AI to help align our effort and what are the benefits?

Achieving Customer Context – using AI to deliver more with less

Customer Experience improvements are where the big bucks are going. Are marketers being caught in the dichotomy of needing to do more with less, while feeling stymied by legacy systems and disorientated by the new paradigm of Web 3.0? How do you escape this trap?

How do I use AI to improve Customer Service interactions?

70% of a customer buying journey is dependent on how that customer feels. Over 50% of bad customer experiences are based on back end systems not being able to fulfil customer expectations. So without a major back end overhaul, how can we fix this?